Join in Aveda’s Bottle Cap Recycling Program

February 24, 2011 by  
Filed under Why Aveda

Aveda Recycling

Aveda’s plan to recycle bottle caps which fill our landfills, endanger animals, and damage our environment:

Aveda salon, BLU Salon San Gabriel Valley – By now most of us have gotten used to sorting through our garbage to determine which items we can recycle and which will be going to our overwhelmed land fills. Possibly the most frustrating part of this is the fact that the lids to the bottles we use regularly are not recyclable in most areas.

Aveda has stepped up to the plate to launch an educational recycling program involving teachers and parents to teach children about recycling and engage the community in disposing of these nuisance bottle tops that pose a threat to nature and our environment.  Check out the details of the program here:

Aveda found that a majority of plastic bottle caps do not get recycled today.

Often these caps end up as litter or trash and migrate into our rivers and oceans. Birds and other marine creatures mistake them for food with tragic results. The magnitude of this pollution problem is devastating to our oceans and wildlife.

Your school can be part of the solution by joining recycle Caps with Aveda.*

Join Aveda’s caps recycling initiative that helps extend the current boundaries of recycling and elicits participation through our community. In partnership with community schools, preschool through 12th grade, we have built a recycling program for plastic bottle caps. Aveda has been able to work closely with our suppliers to develop ways to make new caps from the recycled caps We currently incorporate caps into our professional hair care line and will continue to incorporate recycled caps into future Aveda products.

What type of caps do we collect?
The program accepts caps that are rigid plastic, sometimes noted with a 5 in the chasing arrows recycling symbol.

This includes caps that twist on with a threaded neck such as caps on shampoo, water, soda, milk and other beverage bottles and pharmaceutical lids, flip top caps on tubes and food product bottles (such as ketchup and mayonnaise), laundry detergents and some jar lids such as peanut butter. Click here to download a Cap Collection Guide.

Excluded from collection are non rigid lids such as yogurt lids, tub lids (margarine, cottage cheese), and screw on lids that are not rigid. Please do not include any metal lids or plastic pumps or sprayers. Unfortunately, too much of the wrong types of materials can contaminate the recycling process. mission to encourage local recyclers to accept plastic bottle caps.

Join the Recycle Caps with Aveda campaign and feel great knowing that your plastic caps will be repurposed into new packaging and kept from entering our waterways and harming wildlife.

Want to know how your school can get involved?
Click to learn more: Parents | Teachers. Remember to contact capcollection@aveda.com when you are ready to enroll your school.

Like to color or know a child who does?
Click here for a Fun and Educational Recycle Caps with Aveda Coloring Page. Enjoy!

For more information on how to enroll your school contact capcollection@aveda.com or call 1-877-Aveda09.

* * Due to transportation, logistics and resource availability, only schools in the contiguous 48 state are eligible to participate.

Media Statement
Please contact capcollection@aveda.com if you are interested in publicizing your participation in the Recycle Caps with Aveda program or if you have been contacted by media for inclusion in any stories on the program

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